Not everything is as clear as it appears to be. Hidden at the macro, even micro level sometimes, are the fine details that you might miss at first glance. Only by looking closer—through meticulous observation, thought, and analysis—can you realize the deeper things, the deeper meanings, the deeper ambiguities—the deeper questions. All it takes is an open mind, attentive to even the most miniscule things that surround it. Only then can reality be recognized—or distorted.
The camera strives to look closer. Although it captures what is already there, it yearns to show things in a different light—one that you may have never seen or thought of before.